Louise Acheson
Digital Transformation, Marketing, and Content in Melbourne VIC, Australia
https://www.linkedin.com/in/louiseacheson/
CONTENT ARTICLE SAMPLES
FP Magazine - Trade article
World Vision Australia - Blog articles
https://blog.worldvision.com.au/little-faces-seeing-real-impact-clean-water/
https://blog.worldvision.com.au/blog-ambassador-trips/
https://blog.worldvision.com.au/world-vision-australia-blog-ambassador-trip-2014/
https://blog.worldvision.com.au/world-vision-blog-ambassadors-blogging-better-world/
I am a senior manager in Digital Transformation with a Masters (MSc) in Communications, Advertising and PR, and a BA(hons) arts degree.
I have over 15 years advertising, PR, digital and marketing experience in the workplace on major national and international brands.
My specialist skills include
- Enterprise content marketing strategy and production (copywriting)
-Marketing (including digital marketing as a specialty)
-Strategy
-Transformation
-Social media strategy & implementation
-Email and marketing automation strategy
-Integrated Digital channel strategy and management
-Marketing technology and agency vendor management
-Global and local stakeholder management
-People management and development
-Change management (Prosci Certified Practitioner)
-Speaking engagements and conferences