Louise Acheson

Digital Transformation, Marketing, and Content in Melbourne VIC, Australia

Hire me

https://www.linkedin.com/in/louiseacheson/

CONTENT ARTICLE SAMPLES

FP Magazine - Trade article

https://www.fpmagazine.com.au/how-to-prove-and-improve-the-value-of-your-social-media-activity-340104/

World Vision Australia - Blog articles

https://blog.worldvision.com.au/little-faces-seeing-real-impact-clean-water/

https://blog.worldvision.com.au/blog-ambassador-trips/

https://blog.worldvision.com.au/world-vision-australia-blog-ambassador-trip-2014/

https://blog.worldvision.com.au/world-vision-blog-ambassadors-blogging-better-world/

I am a senior manager in Digital Transformation with a Masters (MSc) in Communications, Advertising and PR, and a BA(hons) arts degree.

I have over 15 years advertising, PR, digital and marketing experience in the workplace on major national and international brands.

My specialist skills include

- Enterprise content marketing strategy and production (copywriting)
-Marketing (including digital marketing as a specialty)
-Strategy
-Transformation
-Social media strategy & implementation
-Email and marketing automation strategy
-Integrated Digital channel strategy and management
-Marketing technology and agency vendor management
-Global and local stakeholder management
-People management and development
-Change management (Prosci Certified Practitioner)
-Speaking engagements and conferences

  • Education
    • University of Ulster - MSc -Comms, Advertising, PR
    • University of Ulster - BA(hons) - Arts