Steven Price

My life has been about navigation between my passion for surfing and an insatiable desire to learn new things. After moving from Texas to California chasing better waves and an education (in that order), I ended up the owner of a surf shop. Several businesses later, I teamed up with a couple of Orange County surfers to build Killer Dana into a world-famous online surf shop with a reputation for e-commerce innovation. Today, I combine my knowledge of digital marketing, social media and e-commerce with my entrepreneurial drive to help businesses unlock massive amounts of value. Many people know me as "Lounge." You can call me that too, but don't let that moniker shape your perception of my drive nor my ability.