Lou Sepulveda

Lou Sepulveda, C.P.P., grew a sales organization from a start-up to a $5 billion annual business in less than four years. Lou is the author of seven books: The Formula for Selling Alarms Systems, Surviving in the Security Alarm Business, Managing to Sell, Gerencia de Ventas Efectiva, How to Manage A Security Sales Organization (E-book), and Selling Security Systems Like A Pro ( E-book). Sepulveda is CEO of Lou Sepulveda Consulting & Training LLC, which specializes in assisting companies in developing and growing their sales organizations. Lou has been instrumental in developing and growing an independent dealer organization, judged by its volume to be the number one security alarm dealer program in the United States. He followed up that accomplishment by developing and then growing the largest international dealer organization outside the United States. Sepulveda has developed and managed direct sales organizations in the United States and in thirty countries around the world. Those offices quickly became the market leader in every country in which they operated, proving that language and cultural differences make little difference in creating success.