Sarabella Gignac

360 degree "hands on experience" from within.. > 7+ years Ad Agency side - (Client facing) > 3 years Search Engine side - (Yahoo & MSN) > 3+ years SEM & SEO Agency Side - (Strategy/Planning, New BizDev) > 3 + years Client Side - (Online> Marketing & Advertising )

Advertising + Communications Degrees + Paid Internship in Behavioral Market Research Won, developed,executed, tracked & analyzed 100+ SEM, SEO, E&M-Commerce; strategies and multi-platform campaigns for clients in both B2B & B2C industries - both nationally and internationally.

During the pioneering times of Internet… as early as 2000, I began developing interactive-digital cross-channel marketing & advertising strategies for websites across all major industries. I love and have deeply entrenched myself in cross platform marketing to include; Mobile/App-Vertising, Online (organic & paid) , Social Networking, Emerging Digital Mediums and of course traditional mediums i.e. TV, Radio, Print, Direct Mail and Billboard.

My work in multi channel marketing involves consulting with clients on all levels to include • website architectural analysis • multi channel visibility • both paid & organic elevation options • research findings • data & metrics, interpretations & recommendations • time lines • costs • conversion measurement strategies • affiliate campaign development and conducting deep competitive analysis for each business unit's landscape

Through these efforts I have received best in class performance recognition for • best search strategies • client retention • account growth • overall account revenue. It is my belief that • only truly relevant • memorable and measurable •

Value added engagement with your audience • is the new realm of any - 2.0/3.0 new digital media, marketing or advertising effort. These are exciting times! Thanks allot for stopping by... drop me a line at - [email protected]