Kjetil Løvlie

In sixth grade Kjetil was caught reading Kampanje (a Norwegian marketing magazine) which his mother held and Journal of Internal Accounting from his father. Why he even contemplated becoming a marine-biologist is still an open question, but it might be because he loves water and systematic analysis of complex issues.

During his time at Bring Dialogue Kjetil has developed his project and team, the “preference base”, to become Bring Dialogues most effective cash-cow, working systematically with conversion rates, sales, and technology. He loves agile methodologies, teamwork and is entrepreneurial, analytical and strategic. He cooperates closely across the entire Norway Post group, and is in close contact with customers and other internal / external stakeholders.

Kjetil began his career as a research assistant at the Norwegian School of Management during the last two years of his masters degree in marketing, which he finished summa cum laude. His first real job was as a project manager and analytical consultant within CRM. He worked extensively with CRM systems and analytics and became one of those monitoring the Norwegian CRM market most closely and was cited in major newspapers about the CRM business in Norway. His confidence grew and he did some consulting within marketing, B2B sales and CRM and developed a light-weight marketing automation solution before moving on to Norway Post to participate in the “Preference base” project start-up.

Kjetil can still be seen nerding up on marketing technology and strategy, wondering about the effects and appropriate strategies of marketing tech, reading more or less academic marketing literature and calculating the bottom line effects of one thing or another.Sometimes he even writes about himself in third-person.