As we embark on the next generation of industry leaders we are watching the resurgence of real-life experiences being delivered in the art form. The generation which has garnered the in-depth passion of music independent and creative freedom for what the insiders would believe is the generation that understands marketability to a different level has its newest member, Lowkey Goon. Lowkey Goon has taken a street music aspect and converted it to a popular spectrum. Distinctive musical comparisons will be made however Lowkey Goon and his team's goal is to stand out by any means necessary.

From Coney Island by the sand, Derick Collier, professionally known as “Lowkey Goon.”

Lowkey Goon, the poster boy of the gritty undertone of one of Brooklyn, New York's most notorious housing projects, (Carey Gardens).

A far cry from the glitz and glamor of the tourist attractions, Lowkey Goon inherited his name from his grandfather’s Rock band “Lowkey”, which is synonymous with his raw but laidback nature; giving him the ability to create the most lit juxtapose along with his turn up, energy motivated tracks. Lowkey, a born creator of music has been writing songs as far as his memory extends. Constant approval and excitement from his peers prompted him to start his recording career in 2017, giving birth to the genesis of So Official Entertainment. His impeccable production choices and ability to ride any beat made him a strip club favorite up and down the East Coast from New York to Miami. Lowkey's mixtape 3rd World Volume 1: Da Genesis (hosted by Hot 97's DJ Wallah) is considered a “Reasonable doubt” type classic within NEW YORK CITY, Tristate area. Gaining popularity with his new hit single "Business" feat Jay Critch, he's scheduled to perform at music's hottest upcoming events (Highland ballroom 12/28, Lotus Lounge 12/29). With no end to the tunnel in his vision, Lowkey is emerging as one New York's Most impactful unsigned hype artist on the rise. Making it clear that for him "the only way to do is do it big."