I’m not bent on world domination, and I have no desire to rule the world. I simply love this Native American proverb (courtesy of the folks at Contently) because it speaks to the power of communications. Everything I do is, essentially, storytelling. I dig into content, articulate key messages, choose the channels, shape narratives, engage audiences, and roll out campaigns to ensure that the story resonates. The objective may vary, but the approach and skillset remain constant.

Every great brand has a great story behind it; sometimes all that’s missing is a capable storyteller. As head of LaunchPad Communications, I work with small businesses and individuals to tell their story, boost their brand and drive their growth. Whether it’s an infographic, a podcast, a Facebook share, an Instagram post, a live-action Tweet, a research report, a traditional article or a multi-channel marketing campaign, I love crafting the message, telling the story, and helping clients rule.