Luca De Felice, graduated in Management and Strategic Engineering at Politecnico di Milano and Executive MBA Alumni of ESCP Europe, is Senior Manager at Discovery Reply (Reply Group). He has +5 years of professional experience in Marketing, Project / Product Management, Innovation Management and Business Development and he daily explores new ways for the creation of innovative concepts in the Telco, Media and Internet sectors. Luca De Felice is the author of the book “Marketing conversazionale. Dialogare con i clienti attraverso i social media e il Real-Time Web di Twitter, FriendFeed, Facebook, Foursquare” (De Felice L., 2011, Second Edition, “Il Sole 24 Ore”, Milan). He contributes to some newspapers and hi-tech magazines, attends conferences and seminars as speaker and holds corporate training courses focused on the topics covered in the book.