Luciana Custodio

I work with amazingly talented people to guide and support business leaders and their teams to run and significantly grow their businesses, to get things done, through streamlined market strategies, operations and technical product management.

The focus of W2 Studio are small and medium-sized companies that are not big enough yet to hire their own full-time specialised teams or experienced leadership.

I’m passionate about technology and how it can greatly empower people and organisations to deliver tangible growth. I believe that data can be an overwhelming resource, but also an invaluable one. That design can be simple and beautiful and very practical at the same time. And that providing a superior customer experience doesn’t have to be expensive, it can be smart and effective.

It’s been an amazing journey throughout my nearly 30-year career as a manager and advisor in a wide range of roles and industries, and living and working in Europe, North America and Latin America. I’m currently based in London, UK.