Luciana Balieiro
SEO Content Strategist, Digital Marketing and Growth, and UX and Compliance
I’m an SEO & Content Strategist with experience in high-competition and regulated markets. I combine SEO strategy, content optimization, AI-assisted workflows, and UX thinking to build scalable editorial systems and deliver consistent organic growth.
My background includes managing multisite content operations, improving performance through data-driven decisions, and ensuring accuracy, governance, and compliance in regulated environments. I work comfortably across SEO, content, product, and design teams in international, remote settings.
📊 Impact in Numbers
+500% organic traffic growth in 12 months
+400% increase in ranked keywords through topical clustering and authority building
+40% conversion growth by optimizing high-intent pages, UX flows, and CTAs
🛠️ Core Expertise + SEO & Performance
Technical and on-page SEO
Keyword research, topical clustering, and search intent analysis
Content audits, internal linking, and performance tracking
Tools: Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Nightwatch
📝 Content Strategy & Operations
Editorial planning and scalable content systems
CMS management (WordPress & custom CMS)
Content briefing, editing, publishing, and quality control
AI-assisted content workflows with human editorial QA
🎨 UX & Conversion
UX-oriented content structure and information architecture
CRO mindset for high-intent and transactional pages
Readability, clarity, and consistency across content ecosystems
⚖️ Compliance & Governance
Legal background (Brazilian Bar Association – OAB)
Experience with iGaming regulation and localization
GDPR, LGPD, and KYC-aware content review
Ethical, accurate, and transparent content practices
🏢 Selected Experience
Gentoo Media — Website Manager / SEO & Content
Led editorial and SEO strategy across five international iGaming websites in highly competitive and regulated markets.
Key contributions:
- Designed and scaled SEO-driven content systems
- Strengthened topical authority and organic visibility
- Coordinated writers, designers, SEO specialists, and developers
- Delivered data-driven improvements in UX and site performance
- Ensured full compliance following Brazilian iGaming regulation updates
💻 Freelance — SEO & Content Operations
Supporting digital projects with SEO content editing, CMS operations, and AI-assisted workflows.
Focus areas:
- Content optimization and refresh
- Multilingual SEO (Portuguese, English, Italian)
- AI + editorial QA integration
- Performance monitoring and continuous improvement
- Languages & Work Style
🗣️ Languages: Portuguese (native), English (C1), Italian (C1), Spanish (A1)
🧠 Work style: Analytical, structured, impact-driven, autonomous
🌐 Environment: Remote, international, cross-functional teams