Luciana Rosa has a large experience in international event management for corporate and special events in Brazil, Europe and Asia. She has business education and MBA degree by BI Norwegian Business School & Fudan University in Shanghai.

She started her career in the event industry 10 years ago in Brazil where she was responsible for organizing international exhibitions and coordinating event teams in other South American countries. In 2010 she was invited to manage the client relations and operations for the Brazil Pavilion at Shanghai World Expo 2010 – a complex project with ramifications in planning, exhibition content, staff recruitment and training, sponsors relations, PR and events.

She then led several live communication projects for the luxury, FMCG and automotive industries in Asia, South America and Europe, being responsible for the project management since the concept to the onsite execution, not only for the technology services but also creative, construction, logistics and operations.