Lucie Baratte

My work as a graphic designer is that of a storyteller. Grounded in semiology, I focus on weaving a link between meaning and shape in order to deliver unique messages.

Trained in graphic and type design at École Estienne College in France, typography is my first and favorite tool. For 15 years, I have developed expertise as an art director in visual identity and brand design. I worked with clients ranging from the music industry to innovative startups and cultural associations.

In 2019, I founded Logology, an online service that allows anyone to generate a meaningful brand design in minutes. As the art director, I lead the design of every logo concept as well as the site’s UX process as a whole, based on my experience with design thinking.

I am also a writer. In 2016 I published “Looking for Janis”, a book that I wrote, illustrated, and designed. It is based on my journey through the United-States following the steps of Janis Joplin and was selected for the European Design Awards. In 2020, I published my first novel “Le chien noir”, a dark fairytale inspired by Bluebeard which was well received.

Since 2017, I am also the radio host of Rebelles Rebelles, a podcast about women in popular music since the fifties.