Can you make your passions what you do for life? Working on it...

I'm a Serial Entrepreneur, former Procter & Gamble, Global Marketing Manager that has grown billion dollar brands like Duracell and Oral-B across Geographies before deciding that my time is better used to address other type of problems.

Today I'm the owner of the eBusiness Institute, a young, dynamic, innovative Knowledge Company focused in driving Business and Operational Models Transformation through the integration of Virtual and Physical Technologies in Companies, Institutions, Governments, NGOs.

Our Purpose: Be Key Enabler of the New Business Era driven by Technologies; harvest new Value for all stakeholders, starting from People.

In my spare time I'm building an online Premium Food Subscription called Edmond's Cuisine.

The objective is to provide people with unique food experiences that go beyond tasting.

We select the best Producers from Italy, France, Spain and beyond, real artisans of delicacies which don't make it to the distribution chains and provide this at home of our members in a monthly box with experiential materials to understand what's behind the real quality.

Our Purpose: Educate the World on what Great Quality Food truly means and tastes while helping small local producers to survive and continue their art.

Beyond Business I'm interested in allowing more people to get access to the awesomeness of the modern World, be inspired and achieve more value through their daily practice. I strongly believe we can build a better society if we learn how to understand what we are passionate about, what are our strengths and work with them instead of hiding them in a box we never open.

For this I hold Trainings on Personal Development and Personal Branding. Help people to re-define their Career and Step-Up their life Game.

Last but not least, I'm a Member of the World Economic Forum Global Shapers Community since March 2013.