Luisa Rueda

I’ve been a marketing professional for over eight years. During this time I’ve developed measurable marketing programs and strategies intended to support organizational sales goals in B2B industries. Among these programs, I was personally responsible for designing, developing and implementing an international community framework for current customers and solution providers, reaching active membership targets and directly influencing sales in an eight month period.

I conceptualized and led execution of process improvement program to maximize marketing campaigns traceability, measurement and ROI insight through Salesforce technology optimization. This process was adopted by business unit and rolled out for company wide use.

Completing an MBA program in management, has enhanced my skills and ability to perform my responsibilities of creating, executing and tracking product marketing plans and processes to meet region-specific and worldwide business needs, managing relationships with regional sales team and work well with cross-functional teams.

Outside of work I enjoy spending time with family and friends, traveling, biking and learning how to play guitar.