I'm Luke. I run a branding agency called The Sponge. We help second generation business owners rebrand with purpose.

Purpose to me means focusing on positive social and environmental impact, as well as healthy profit. I help good people (all over the world - virtually) live their purpose through their brand. Marketing with meaning is more important now than ever!

The Sponge Certified B Corp in 2017. We help good businesses transform into better brands. In other words - to rebrand with purpose.

That starts with finding and defining an authentic brand story (ideally around a positive impact model), and a brand strategy to reach, engage, and help more people. We can execute it with you too.

My intention is to help you increase your positive impact and your profits! That’s a true sustainable business.

I have a range of online workshops, programs, and impact intensives available right now on our website. And my recent book: Impact Brand Storytelling - A how to guide for founders hell-bent on changing the world.

I'm also Co-Founder of GoodNorth, created to connect awesome people who are united by an interest in using business for good. https://GoodNorth.co

If what I do resonates for you and you want to chat, I invite you to connect with me and start a conversation. Use the link above.

Now, I look forward to getting to know a bit about you, so say hello :)
Warmly, Luke