Lulu Larché
Cape Town, South Africa
Highly creative, business-minded, sharp-thinking strategist.
Passionated, driven and determined, I am a lover of brands, technology, marketing trends - online and offline - and pushing the boundaries with WOW ideas, cutting-edge content and original ideas.
I pride myself on my unique mix of experience and expertise: from launching what became an award-winning global brand from the boot of my car (cue Phil Knight?), to managing it across 26 markets; headlining international sales, as well as handling all communications, including PR, digital content, copywriting and packaging.
As a brand strategist, I work with a range of different clients - from FMCG products to restaurant chains to luxury, bespoke retail brands - and integrate myself as part of the brand team to deliver implementable strategies that achieve results.
Additionally, I am a journalist, writer and blogger. I seek to inspire people with words, and, similarly to give lips to inspirational stories and people that need to be heard.