Luz Hernández
Marketing Director and Digital Consultant in Barcelona, España
BRANDING & DIGITAL TRANSFORMATION. EXPERTISE IN OFF & ON CHANNELS.
Marketing, Sales, Trade Marketing and Digital Business Director.
Accenture, Unilever, Agrolimen, Coty and AXA Insurance.
Experience in Digital Transformation.
Consultancy in omnichannel business strategies integrating strategic marketing (brand positioning, brand identity, innovation, customer insights…) in the digital ecosystem (social media, content marketing, website design, search-engine marketing, customer journey....) to achieve business objectives.
Blogger. Associate Professor.
Academic education: ICADE, University of California Berkeley, University of Wharton, IESE, ISDI