Lyndon Cerejo

I’m a CX, UX, and Product Design leader who builds design and research practices that turn complex ecosystems into simple, coherent experiences across digital touchpoints, service delivery, and end-to-end journeys. I’m known for systems thinking, clear storytelling, and raising craft standards without slowing delivery.

At Inspire Brands, I built, scaled, and lead the Product Research & Design function across the US and India, supporting brands like Arby’s, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC. We focus on the Guest Experience and Restaurant Experience, embedding continuous discovery, critique, and rapid prototyping into empowered teams. I also led experience architecture and redesign for our multi-brand ordering platform, scaled a multi-brand design system (“freedom within a framework”), and strengthened accessibility and service design to improve how trade-offs are made.

Beyond product delivery, I’ve driven enterprise AI adoption using a human-centered approach - leading organization-wide AI surveys, shaping AI OKRs, and facilitating company-wide learning. I also built responsible AI education and guardrails so teams can move faster without trading off trust, quality, or ethics.

Earlier in my career, I spent 20+ years in CX/UX consulting at Capgemini delivering outcomes across 75+ organizations - from startups to Fortune 100 companies across industries, including Allstate, American Express, Coca-Cola, Disney, Nestle, and Walmart.

I’m a lifelong learner and practitioner who invests in craft (through training and certifications including HFI's CUA, CXA, NNG's UXMC, LEGO® SERIOUS PLAY®), speaking and writing for industry audiences, and co-authoring books on marketing and innovation.

I write and teach through Being Designerly to help people build their human edge over AI - stronger judgment, curiosity, critical thinking, empathy, and communication - so AI speeds the work without weakening the quality of decisions.