Through the Gardiner Centre at the Faculty of Business Administration at Memorial Univerity of Newfoundland, Lyle has designed and faciliates the Digital Marketing Program through several Executive Training Centers in North America.

His work has received several recognitions including:

• Recognized by Social Media Marketing Magazine as one of the "Top 100 Marketing Professors on Twitter"
• The only Canadian Professor on "Top 50 Business School Professors on Twitter" by www.MBAPrograms.org
• On the "Top 100 Web Savvy Professors 2012" list
• Recipient of 2013 Hormel Teaching Excellence Award
• 2013 Hormel Master Teacher