Business & Marketing Leader

A forward-thinking business and marketing leader focused on helping companies grow and adapt to the speed of innovation and changing business conditions. Lynda has a record of identifying strategic opportunities, analyzing operations, and developing profitable solutions. She cultivates talent and fosters a one-team approach to enable cross-functional teams to bring strategic visions to life.

Lynda's professional experience includes a combination of strategic development and go-to-market planning, delivering integrated, data-driven, omnichannel campaigns and marketing solutions to clients. These roles most often include developing "hybrid" teams, and bridging the gap between strategy and execution while collaborating with organizations going through significant change initiatives.

Her agency and corporate-side experiences, along with her work in the innovation space, have influenced her thinking, organizational ambidexterity, and responsiveness needed to navigate the complexities impacting businesses today.

Lynda believes that if you love what you do, it comes out in your work.