Lynn Fantom

Singled out as one of Advertising Age's "100 Best and Brightest Women in Advertising" and one of the "Top 25 Most Influential People in the DRTV Industry" by Response TV, Lynn brings over 25 years of direct marketing experience to her role as founding Chairman and CEO of ID Media, the largest direct and digital media services company in the U.S.

“Size matters in media. More dollars give us greater clout. More data give us greater knowledge. And that's how our clients benefit.”

Lynn is a keen marketing strategist who applies her knowledge of technology and marketing to deliver the best possible return to ID clients on their media investments. In profiling Lynn, The Wall Street Journal said, "Ms. Fantom isn't a technogeek or a slick advertising type, but, rather, a turnaround veteran who climbed the corporate ladder in the realm of direct response." Accountable advertising has always been what Lynn does.

Prior to ID Media, Lynn served as President and CEO of Web services pioneer K2 Digital and as CEO of Lowe Direct. Lynn spent the previous 15 years with Draft, one of the world's largest integrated marketing agencies, where she rose to the senior ranks of the New York office as General Manager, President, and then Vice Chairman.

Lynn’s talents as an executive are profiled in Moral Intelligence, which Daniel Goleman called “required reading” for the world of business. Under her leadership, ID Media was voted one of the “Best Places to Work in NYC,” as reported in Crain’s New York Business, and honored by Interpublic with the “Employee Partnership Award.” Interpublic’s Multicultural Employee Group also named Lynn the “Agency CEO to Watch” in recognition of her outstanding leadership and commitment to weaving diversity and inclusion into the fiber of ID Media.

Lynn is a magna cum laude, Phi Beta Kappa graduate of Smith College, where she majored in Latin and Greek. Active in fundraising for cancer causes, Lynn has served on the Board of Directors of Gilda’s Club Worldwide. To relax, she blogs on topics about Maine and has created a Website www.ouracadia.com extolling Acadia National Park.