Lysa Amaral

Did you love playing with Lego as a kid? I did. Whether it was replicating the picture on the box of a set or transforming individual bricks to build my own creation, the possibilities were endless.

Now, as a sales and marketing professional with demonstrated achievements in consumer goods, retail, auto and telecom, I do the same thing with my customers and partners.

Through collaboration and a consultative approach, we discover challenges and opportunities that lead to defining the desired outcome.

From there, I collect ‘the blocks’ that will shape the vision and direction – the blueprint.

Once the foundation is established, I initiate action with the team to execute on building and delivering results: revenue, market share, growth, engagement, loyalty, awareness, brand presence…success measured by your definition.

What’s my definition of success beyond yours? Client delight. I’m passionate about nurturing those relationships and elevating your experience and, I’ll turn on a dime to make it happen. The goal? SERVICE. EXCELLENCE. ALWAYS.

I believe that when collaboration and creativity collide - injected with a little fun, inspired ideas are born; and, just about anything is possible.

The idea of that lights me up and makes doing what I do worthwhile. It’s the constant for me and I can’t imagine life without it.

Let’s connect, collaborate and create!

Specialties:
• B2B, B2C, Retail, Field, Trade & Channel Marketing
• Client/Account Management & Consultative Selling
• Sales & Client Support
• Brand Strategy Management
• Go-To-Market & Strategic Planning

Additional Experience:
• Integrated Sales & Marketing Programs
• Campaign Development, Program & Project Management
• Event, Sponsorship & Trade Show Management
• Promotional Planning
• Retail Merchandising & POP Creation
• Sales, Campaign & Performance Analytics
• Market Research, Analytics & Insights
• Product Marketing & Launch
• Sales Training & Tools Creation
• Marketing Communications