Trade Marketing Assistant with experience in traditional and modern channel, Focus in create plans and execute them based in add value in our customers, consumers and also drive the results of our company.

Luis has been developing his Modern Channel skills in Newell’s as part of Home Solutions Business for Mexico and supporting others regions like LATAM. Now he is managing Rubbermaid, Goody, Contigo & Bubba brands.

For Traditional Channel, He worked in Central de Abastos in the family business manage perishable products.

Prior to enter in Newell, He started as a trainee in Budget Department at Universidad Panamericana for 4 years.

He studied Marketing and Administration at Universidad Panamericana, and currently is working in a thesis of “Blogs, achieving branding” trying to complete his knowledge in digital marketing.

Luis enjoys traveling around the world, body combat, read fashion magazines and his is a huge fan radio. He lives with his parents and sisters in Mexico City.