Michelle R. Phalsaphie
Los Angeles, CA
GETTING TO KNOW MICHELLE: A forward-thinking senior-level marketing manager with a passion for consumer marketing, particularly in the music industry. With over seven years of experience specializing in strategy development and consumer engagement tactics, Michelle has developed innovative campaigns that drove brand awareness, customer loyalty, and online growth at companies including Demand Media, AOL, and Disney.
BEGINNING OF A DREAM: As a child, Michelle would track weekly Nielsen ratings and Billboard charts, read industry books, skimmed "Entertainment Weekly" and dreamt of life in NYC working at a major entertainment company. The summer before her 9th grade year (1999, a time where music sales were at an all-time high, Britney Spears came onto the scene, and teenagers rushed home to watch MTV's TRL every afternoon) she witnessed the true power music had on fans through the release of the Backstreet Boys' "Millennium" album. This defining moment made her want to work in music marketing to create similarly emotional and impactful experiences for music audiences.
DREAM JOBS: Digital Marketing at a record label or music company
INTERNSHIPS: Alliance of Artists and Recording Companies, Sirius XM, Vanguard Records, Washington D.C's WIHT Hot 99.5 "The Kane Show", AOL Kids' radio show "Radio KOL"
FAVORITE INTERNSHIP EXPERIENCE: Getting to go on a 10-Day Disney cruise with RadioKOL (all expenses paid, plus it was a paid internship so I even made money!)
FAVORITE WORK EXPERIENCE: Two days chaperoning Disney prize winners around Los Angeles, including stops at RadioDisney and a taping of "Wizards of Waverly Place." Getting to be face-to-face with excited fans is what it's all about.
FAVORITE CITY: LA!
IDOLS: Eminem and John Calipari -- Both have overcome adversity to reach their dreams and are incredibly talented in their crafts.
FAVORITE SPORTS TEAM: Kentucky Wildcats (Since 1996 -- GO CATS!)
FAVORITE MOVIE: Alice in Wonderland (all versions)
OTHER PASSIONS: Animal welfare (all animals, not just pets), Fashion/Style, Magazines
CURRENTLY LISTENING TO: Spotify Playlist