Michael Anderson

Innovative, marketing sales professional and category expert with a history of reversing declining sales in multiple industries, accelerating incremental sales for new product launched, turning around declining channels of businesses that are struggling and building strategic marketing national and local partners, capitalizing on co-branding opportunities, evaluating complex data (Neilson), identify distribution opportunity gaps and ensure that item sell-in is aligned with trade strategy, built a reputation as an outside-the-box marketer who generally delivers on all matrices of strategic business plans. Overall experience spans with big box retail management, product management in the consumer package goods industry, national accounts category band management.