Macala Wright

Macala Wright is the CEO and Founder of Why This Way, a digital media consultancy. Wright Lee has been a consumer marketing consultant for fashion, beauty and lifestyle-related brands and individuals for 10 years; clients have included Cynthia Rowley, The Dessy Group, XCVI, MAGIC Trade Shows/Advanstar Communications, Sprinkles Cupcakes and eBay Fashion.

In 2009, Wright partnered with venture capitalist Jeff Keni Pulver to host the first ever Twitter conference, known as the 140Conf, in London, New York and Los Angeles. For the conference, she created an international series on how medium-size retailers, luxury and fashion brands were using Twitter to market their product lines.

Wright Lee currently publishes FashionablyMarketing.Me, the web’s leading international, digital fashion marketing magazine, and also writes a fashion and technology column for CNN’s Mashable and CBS News - What's Trending w/Shira Lazar. You can follow her on Twitter @Macala.