Madelynn Festing
YVR
When I am not eating chocolate (any kind), listening to music (Sade, Classic Rock and Down-tempo Melodic), or socializing, you can find me with my nose in a book (Harry Potter or Eragon anyone?), being active, or – playing with my cats. That’s right, I said it, playing with cats…or, doing arts and crafts, of course.
As a child, I always (thought I) had a flare for artistry and craft – be it a macaroni necklace, an abstract amalgamation of paint and material on canvas, or whimsical sonnets and poetry. As I grew older, I realized that, though my Mother and I agreed that my crafting was extraordinary - macaroni necklaces would not pay the bills. Thus, I set my sights on a way to fuse my self-proclaimed creativity with business ventures.
With these aspirations in mind, I entered the wonderful world of Communications at SFU. As an honours graduate and marketing professional, I’m confident that my prior work experience, combined with my academic pursuits, have afforded me the expertise I sought wherein I had hoped to learn about a different type of craft all together – the craft of connecting ideas to results and of course, creativity to business.