Mads Moller

 A strong and successful track record of leadership and commercial experience in both blue-chip enterprises and SMEs spans IT (e.g. IBM $41m, CA $55m, NetScreen $17m), Telecom/mobile/internet (Vodafone €86 m) and Media (Google $105 m) industry sectors. As a result, I offer a deep understanding, breadth of experience and decision making in complex commercial environments where convergence/collision, disruption, unbundling and competition from new rivals are prevalent. Working with different cultures playing to different rules on customer acquisition, stimulation and retention also underpins my skills and abilities. Marketing Resource Management - the noble art of getting things done in Marketing - Efficiently. Extensive new media marketing experience (mobile and online advertising). Global and strategic sales experience from IBM, Computer Associates and Vodafone. Strong experience in recruiting channel partners and indirect sales. P&L; responsibility for Nordic sales and marketing group. 15 years of EMEA/Global business experience with customers, resellers and alliances. Extensive knowledge of both the Telecom (mobile services, content and platform services) and IT markets (Industry solutions and software solutions (such as end-2-end system management, Database, CRM, IT Security, Back up and Asset management). Strong networking skills on all levels. Professional and balanced management and leadership. Specialties Internet and Mobile Marketing Expert - extensive New Media knowledge about all aspects of web 2.0 marketing online and mobile. Extensive IT and Mobile Telecoms experiences in EMEA and Globally Across national sales and marketing team management Creating global proposition, go-to-market strategy and business plans Start up company mentoring