Maheswari P
Team Lead in Bangalore
About me
Maheswari P
Team Lead – SEO
Bangalore, India
[email protected]
+91 7095788472
linkedin.com/in/maheswari418
Professional summary
Results-driven SEO professional with over 6 years of experience developing and executing strategies that improve website visibility, drive organic traffic, and increase conversions. Skilled in leading cross-functional teams and using data to make smart decisions. Known for staying ahead of algorithm changes and for bringing automation and AI into everyday SEO workflows to deliver better results.
Core SEO skills
SEO Strategy & Execution Technical SEO Content Optimisation Link Building App Store Optimisation (ASO) Google Analytics (GA4) Google Search Console Google Tag Manager Google Business Listings Ahrefs SEMrush Moz Reporting & Data Analysis
AI & Automation skills
n8n Workflow Automation Claude AI & Co work AI-Powered SEO Tools Keyword Research Automation Site-wide Audit Automation Google Colab
Work experience
Team Lead– SEO
BankBazaar · 2023 – Present
Lead end-to-end SEO strategy — technical audits, content planning, and link building
Manage App Store Optimisation (ASO): keyword research, metadata, A/B creative testing, and performance tracking
Built an AI-powered SEO toolkit using Claude AI and Co work for internal/external link audits, sitemap audits, 404 error audits, and site error detection
Integrated n8n and Google Colab automation for keyword tracking and reporting — significantly reducing manual effort
Manage Google Business Listings to maintain accurate brand presence and local search visibility
Monitor Google algorithm updates and analyse performance via GA4, Search Console, and Ahrefs
SEO Specialist
24 Task Pvt Ltd · 2022 – 2023
Managed organic SEO and SEM campaigns using white-hat techniques
Conducted keyword research with SEMrush, Google Keyword Planner, and Ubersuggest
Tracked and reported website performance through Google Analytics, SEO Quake, and Search Console
SEO Analyst
Insnap Technologies Pvt Ltd · 2018 – 2022
Executed on-page and off-page SEO for multiple client websites
Performed keyword research and competitive analysis to improve search rankings
Monitored site health using Google Analytics, Backlink Checker, and Search Console
Education
B.Tech – Electronics & Communications Engineering
Newton's Group of Institution, Macherla, Guntur · May 2018 · Score: 90%
Intermediate (Class XII)
Vivekananda Junior College, Dharmavaram · March 2014 · Score: 92%
SSC (Class X)
Jeevananda English Medium High School, Dharmavaram · March 2012 · Score: 90%
Certifications
Google Play Academy – Store Listing Certificate
Technical SEO and AI Search Essentials with SEMrush
Technical SEO Certification
Advanced Google Analytics
Diploma in Digital Marketing
SEMrush for Digital Agencies Certification
SEMrush SEO Tool Kit
Solving Real SEO Challenges to Drive Organic Growth
1. Solving Thin Content Issues to Increase Organic Traffic
Problem:
Many product pages had thin content and low visibility, which led to poor rankings and limited organic traffic. There were also issues like missing internal links and GSC errors affecting crawlability.
Solution:
I worked on improving the content by adding relevant information, FAQs, and better keyword targeting. I also fixed technical issues from Google Search Console, improved internal linking across pages, and optimized page performance (Core Web Vitals).
Impact:
This resulted in better indexing, improved rankings, and a steady increase in organic traffic and CTR for key pages.
2. Low CTR Despite Good Rankings
Problem:
Some pages were ranking on the first page but had low CTR due to weak meta titles and descriptions.
Solution:
I optimized meta titles and descriptions with better keywords, clear messaging, and strong call-to-actions. I also aligned them with user intent.
Impact:
This improved CTR significantly and increased overall traffic without changing rankings much.
3. Poor Page Speed Affecting Rankings
Problem:
Several pages had slow loading speed, which impacted user experience and SEO performance.
Solution:
I worked on improving Core Web Vitals by optimizing images, reducing unused scripts, and coordinating with the tech team for performance fixes.
Impact:
Page speed improved, bounce rate reduced, and we saw better rankings and user engagement.