Mailena Urso

I live in Northwest Arkansas - home of the Razorbacks, the beautiful outdoors, growing communities with unique cultures, Crystal Bridges Museum of American Art, and more. Northwest Arkansas, home of the largest retailer in the world, is also the breeding ground for retail technology startups. In 2011, I started at Collective Bias, a Shopper Social Media™ company. Since then, I've helped build our brand and tell our story. We've been recognized as one of Forbes' America's Most Promising Companies and listed on the Inc 5000. It's been fun and crazy all at the same time. Before joining Collective Bias, I helped build and execute marketing strategies for the International Association of Lighting Designers and the Bentonville Convention and Visitors Bureau.