Maja Milicevic

Senior executive responsible for generating new revenue, growing existing business, account management and marketing. Focuses on marketing technology that enables digital advertising, specifically programmatic, data, and media across display, video, mobile and other formats.

Maja has led sales, account management, and marketing teams for venture-backed, high-growth, and public companies in the US and Europe. As co-founder and principal at Sparrow Advisers, Maja helps clients tackle complex go-to-market, positioning and field enablement challenges. Her deep first-hand experience with publishers, marketers, agencies, trading desks and technology providers enables her to be be uniquely effective in structuring the right type of commercial arrangement that ensures consistent revenue growth. Maja is an expert in helping companies define and execute successful sales strategies, build and mentor cross-functional teams and optimize cost of sales.