Abir Majumder

· Liaising with clients to identify specific business problems and develop ideas.

· Planning Advertising strategy & budgeting in order to achieve short & long term goals of the brand.

· Stretching the mind share of the brand through focused above-the-line advertising. Determining the media mix across media vehicles in conjunction with the product schedules

· Communicating with Client to make media Plans and develop campaign for the Brand according to their requirement.

· Analyzing a wide range of information in great detail to gain a comprehensive context to advertising strategies includes demographics, Psychographic,socio-economics and the market for the client's product.

· Interacting and negotiating with Media houses that include costing and scheduling.

My profile includes regular activities like Print, TV, Radio, Internet and BTL, etc