Makenna Johnson

I am a creative thinker interested in experiential marketing and online communication. As the leading marketing coordinator for cuSELLeration, a full scale, comprehensive digital agency, I bring a personal and effective approach to each project I work on. I specialize in competitor analysis and strategic management to assess the strengths and weaknesses of cuSELLeration’s current and potential competitors. In addition, I effectively communicate client messaging to raise awareness, establish relevance, and create product desire.

With a focus on cross-media promotional activity, I use innovative ideas to encourage two-way interaction and pursue unconventional marketing tactics to yield maximum results. As an aspiring social media strategist, I understand the need to tie in other avenues of marketing to compliment social media efforts. I am interested in pursuing my interest in experimental marketing and am currently in the process of expanding my knowledge and experience.

I am set to graduate in June 2016 with a bachelor’s degree in journalism, with an emphasis in public relations.