mallie lanham
Marketing Executive in Salt Lake City, Utah
mallie lanham
Marketing Executive in Salt Lake City, Utah
I am a 10-year seasoned digital & social marketing professional that has reported directly to a CEO in my last 2 positions while managing teams as large as 8, events with $3 million budgets and demand generation programs that sell 10,000 units in minutes. I specialize in search optimized social & marketing content. I believe in evidence-based marketing strategy and properly defining attribution models so the businesses I work for know where to spend their marketing dollars and how effective those marketing dollars are at displaying the right content, to the right consumer, at the right time)
I EXCEL AT:
Social media platform specific strategic storytelling, Analyzing data to create opportunity, Customer Profiling, Marketing & Sales Funnel Creation & Management, Producing sharable, real content, Consumer Insights, Brand & Product Development, Google Analytics, C-Suite, Partner & Team Communication, Managing People, Timelines, Budgets & Expectations, Ideation & Strategy, Process Development & Management, Developing relationships, Seeing Trends before they happen, Highly engaging Email Campaigns, Social Media Content Strategy, External Agency Management, Facebook Business Manager, Lead Generation, New Customer Acquisition, Customer Relationship Management
Frank & Fiona's Mom. Jon Lee's lady.
Always looking for news friends, new acquaintances or new opportunities.