Allison "Allie" Shaw
Small Business Owner in Los Angeles, California
Allison Shaw (Allie) is a multi-faceted music industry professional whose career bridges festivals, talent buying, artist management, brand partnerships, and music-tech strategy. Driven by a lifelong passion for music, she founded Manic Monkee, a creative firm that produces festivals, events, and livestreams while also guiding brand activations and strategic business development across the music, tech, and entertainment industries.
Allie began her career writing for MTV/VH1 before launching Hyperactive Music Magazine, distributed in over 1,200 locations nationwide, and the Hyperactive Conference & Festival, which hosted more than 200 bands and 60 speakers annually. She later served as Executive Director of the Santa Fe Muzik Fest, cementing her reputation as a festival builder.
Her career has spanned high-profile roles including Director of Live Events for Rachael Ray/Watch Entertainmentand Operations Manager for Listen Records/Sony. She co-created and produced the Rachael Ray Feedback Party at SXSW and the long-running Whole Foods Southwest Invasion Showcase, booking hundreds of artists and raising funds for the Whole Planet Foundation.
Today, Allie is SVP of Festival Operations, Talent & Strategy for Pure Imagination Festival, as well as talent buyer and producer for Good Karma Fest.
She is also passionate about mentoring the next generation of music professionals, teaching music business to students through the Yes I Can (YIC) college program and leading workshops on topics including festivals, artist management, talent buying, contracts, marketing, brand strategy and career development.
In addition to festivals, Allison has managed multiple artists, present and past including two time Juno winners and Gramy nominees OKAN, The Ettes, Heather Reid (The Murmurs), God-Des & She, Elizaveta, Shayna Zaid & The Catch, MI$HNRZ, and more.
Past and current clients include: Amazon Music, FanFunded, Whole Foods, Stageit, Ursa Live, Muzooka, MDIIO/Songistry, Ticketfly, Target, Ford, Uber, Fitbit,GoPro, Sennheiser, Comedy Central, Lagunitas, Tito’s Vodka, Jabra, House of Marley, Blue Moon, Sunset Marquis, Applebee’s, Standing Sun Wines, TarfestLA, Dreamline Pictures, Ticketspice Vie Shair and many others