Business journalist with over five years of experience covering retail, D2C, e-commerce, technology, and retail real estate.

Specializes in multimedia storytelling, content strategy, and the phygital evolution of retail. Engages with industry leaders,

founders, and influencers to produce insightful interviews, features, and in-house analysis. Involved in scaling IndiaRetailing’s

digital presence through diverse media content, social media strategy, B2B collaborations, and editorial client deliverables.

Experienced in omnichannel technology, data-driven retail analysis, and assessing cutting-edge innovations shaping the future of

retail.