Manuela Irimescu

• Aim: to search , discover and promote creations of people and organisations that go beyound commercial and stereotips.

• Views on branding: if brands can be set up as models, then they have the power to shape a society; that is why brands should act in a responsible manner, their impact goes far then the economic value creation. In their attempt to educate and influence an audience, brands should follow a highly valued education principle: it is important what you say, how you say it but above all how you behave.

• Background: my approach in marketing and branding has been described as being creative, ethical and based on people empowering. During my academic and on the job learning I have gained expertise in marketing planning and implementation, project management, BTL, agencies collaborations, brand building and internal marketing . The positions held were Marketing and Communication specialist, PR manager and Brand Manager in retail, events, furniture and food industries. My current project is an academic research about the impact of NGO and Corporate strategic partnership on corporate brand value.

Future plans: after an academic specialization in corporate brand management area, my profesional interests go towards strategic corporate marketing, sustainable communication and brand consultancy.