Manu Santana

Member of the Marketing Club of Valencia and experience as a teacher in several Masters. Available to travel.

EXPERIENCE:
3/2007 - Present: Manager of Marketing and Communications of Tutto Piccolo Group of children fashion. Tutto Piccolo Group of children fashion is made up of three different brands: Tutto Piccolo, Agatha Ruiz de la Prada Baby and Cri Cri. Duties:

· E-commerce manager with OS Magento and Prestashop technology for selling in Europe. It is worth highlighting the development of optimization strategies (SEO - SEM), social networks, promotions, loyalty, logistics and customer care.

· Conduct an annual Marketing Plan in which the actions to develop are within the goals of the group. As well as the monthly review of the marketing budget that comes with the plan.

· Organization participation in the various conventions and fairs in which the Group participates with the different brands (Valencia, Florence, London, Moscow, New York, Beijing, last Shanghai Expo 2010 within the pavilion of Madrid), among others.

· Direct the development and production of the image with the different advertising agencies, designers, printers. Establishing and directing, the communication strategy that each brand has; Along with, directing printed catalogs, catalogs for the network through iPad, and PLVs.

· Coordinate and direct the establishment of the shops, corners and Personalized spaces of every brand for different distribution channels, from the initial concept, the follow-up, to the final establishment.

· Management of the corporate image of every brand in the packaging from source. Directing the design and managing the production of prototypes with Asia and approval of final artwork, as well as the supervision of final production and post-assessment.

· Produce the Press Release and direct to the offices of communication and relations with the press (Spain and Italy) to optimize the output for news, shopping and corporate information in press.

2005 - 2006. Area of Sanitas (BUPA Group) Marketing in the Internet department in Madrid - Spain. Duties:

· Content Manager of the several sites of Sanitas (www.isanitas.com; www.gruposanitas.es; www.sanitasencasa.com, among others). Proposing new content and developing them in collaboration with medical team. Collaboration with several departments: Communication, Empowerment of GG.CC. On all corporate and marketing as