guiding principles: find your best self; happiness is the result of the never ending journey to achieving equilibrium; be useful to others

my view of reality sees the status quo, keeps its best, and challenges for change. i prefer to be in the company of open minds with something to share. inspiring and growing (alongside) others has delivered the most rewarding experiences - with by-products being great business and personal results

i am averse to hype and ticking boxes as proof of effort; address opportunity and never sweep anything under the carpet

for me, brand = metonym for business, its products and customer processes

i provide insight into the art of the possible

for my employers I have established, nurtured to maturity, turned around, transformed and rescued brands attracting over $500m in revenues and 35 million customers annually.

I've led and managed Marketing teams on 2 continents this way; and seen people and brands blossom with capability - from which I have grown and learned

As a business and marketing leader, I develop brands, unearth and maximise opportunities.

I give back through mentoring and coaching others.