Marcelo Goudard

Marcelo Goudard is a Head of Growth & Head of Marketing, based in the UAE with over 18 years of marketing experience and 12+ years of international experience across brand strategy, performance marketing, CRM, analytics, and commercial growth systems. He operates at the intersection of revenue, retention, and operational efficiency, aligning marketing execution with Profit and Loss accountability. His leadership approach combines strategic clarity, disciplined capital allocation, and scalable growth architecture across emerging and competitive markets.