Marcelo Ruiz

EDUCATION: University of Los Andes. Bogota D.C. Top Management Executive Program. May 2.003 University of Los Andes Bogota D.C. Customer Management. August 2.001 Technology Training Corporation. Customer and Market Analysis. March 2000 Ericsson Training Center, Bogota D.C. Marketing and Technical Courses about Internet Solutions of Ericsson: Phone Doubler, Internet Access Server, Voice over IP solutions, Internet Home Communications. February 1.999 Ericsson Business Academy, Bogota D.C. Customer Perceived Value and Telecommunications Marketing. March 1998 Ericsson Business Academy, Bogota D.C. Telecommunications Strategic Marketing Major. October 1997 University of California, Los Angeles (UCLA). Strategic Marketing Management. March 1997. University of California, Los Angeles (UCLA). Developing of Marketing Skills Course. March 1997 Evans International English School, Los Angeles. Advanced English Courses. September 96 - March. 97. University of Los Andes. Bachelor of Business Administration. May 1995 Seminars: Strategic Mind, Creative and Innovation, Trends, and Marketing Analysis of Internet, Effective Presentations, Marketing Products of Ericsson, Marketing of XXI Century, Leadership and Organizational Transformation, Management Technics and Skills, Total Quality PROFESSIONAL EXPERIENCE: • FROST & SULLIVAN (Consulting Company) Director IT and Communications Practice, Latin America November 2004- Actually working Main consulting activities include researching and monitoring different Latin American markets, developing publications and participating in strategic consulting projects. Developed on a variety of publications and actively participated in consulting projects for a variety of clients including local, regional and multinational companies, mainly in IT and telecommunications verticals as well automotive, health verticals. Mr. Ruiz is also manager of Colombia office, developing business and attending administrative issues. Mr Ruiz is responsible for marketing and communications activities in the region. • ZTE CORPORATION ( Chinese Telecommunications Equipment Provider) Marketing & Sales Manager April 2.004 – October 2.004 Launching company in Colombia and Venezuela, sales and marketing plan, design of promotional and advertising strategies to the market place, competitive business intelligence, marketing research about business with the main telecommunications operators. Develop