Marcelo Yudrin Goudard Koeb da Silva is a Brazilian marketing and commercial growth executive based in the United Arab Emirates, with nearly two decades of experience across international markets.

His career spans marketing strategy, brand development, customer acquisition, CRM and lifecycle management, digital transformation, commercial growth and strategic operations.

Over his international career, he has worked across more than 30 organisations, 15 sectors and 12 countries, supporting businesses across Latin America, the Middle East and other international markets.

His work increasingly combines traditional marketing and commercial leadership with applied artificial intelligence, automation and digital systems designed to improve how organisations acquire customers, operate marketing functions and make growth decisions.