Marcin Barcinski

Head of Data in Basel, Switzerland

I transform organizations through data-driven innovation and measurable business impact. With over two decades of experience spanning data science, programmatic advertising, and AI-powered analytics, I specialize in turning complex data challenges into competitive advantages.

  • My expertise lies in three key areas: architecting enterprise-scale data platforms that enable rapid growth
  • Building high-performance teams that consistently exceed benchmarks
  • Driving revenue through innovative data products.

At Goldbach, I boosted advertising revenue through advanced audience targeting, while at Allegro, one of the world's largest e-commerce platforms, I built a Data Science department from scratch and engineered solutions that revolutionized their business intelligence capabilities.

Beyond the tech world, I run a travel YouTube channel called Mindful Miles, where I showcase lesser-known destinations both in Switzerland and abroad. Through my videos, I share unique perspectives and hidden gems that often get overlooked by mainstream tourism, bringing authentic travel experiences to my viewers.

Currently based in Switzerland, I help businesses across European and global markets leverage data science and AI to achieve their strategic objectives. Whether you're looking to optimize your data infrastructure, build a world-class analytics team, or drive revenue through advanced targeting, I bring both the technical expertise and strategic vision to help your organization succeed in the data-driven economy.

  • Work
    • Head of Data