Marketing Director | Digital Evangelist | Creative Strategist

A seasoned professional with an extensive background in the digital marketing and data-driven marketing space, I bring a strategic vision and proven track record as a creative and strategic marketer. My expertise lies in leveraging data to inform and optimize marketing strategies for enhanced customer engagement and superior outcomes.

Expertise:

Data-Driven Strategic Vision & Innovation:

• Orchestrated and directed dynamic teams in executing highly effective data-driven digital marketing campaigns across diverse industries.
• Pioneered a culture of innovation, rooted in data-driven decision-making and continuous improvement.
• Developed and implemented strategic initiatives, leveraging data analytics and metrics to drive outcomes.

Integrated Marketing Leadership with a Data Focus:

• Spearheaded the development & execution of customised digital marketing strategies anchored in data insights.
• Built and led teams of marketing evangelists, ensuring a data-driven approach.
• Managed agency operations with a strong emphasis on data-centric client delivery.

International Partnerships & EdTech Leadership

• Successfully cultivated strategic partnerships with top-ranked UK universities, utilising data insights for global expansion.
• Led operational and marketing delivery for African College rollout.

Agency Leadership & Digital Transformation.

• Headed digital portfolios at renowned agencies, including TBWA\Hunt\Lascaris, The Hardy Boy and Ogilvy infusing a data-driven approach.
• Guided teams in delivering world-class digital and integrated engagements with a focus on strategic data analysis.
• Introduced digital capability building and integration, optimising operating procedures for data-driven efficiency.

Key Competencies:

• Strategic Thinker
• Data-Driven Marketing Strategy with Data-Enhanced Decision-Making
• Business Development and Growth
• Integrated Marketing & Brand Strategy
• Customer Experience Design (UI & UX) with Data Insights
• CRM Strategies & Implementation
• Product Design & Program Management with Data Analytics
• Innovation & Change Leadership
• Social Media Marketing
• Budgeting & Financial Management

Philosophy: Believing in the transformative power of data, I emphasise great leadership, a strategic data-driven approach, and a future-focused mindset. Embracing change, purposeful action, and data-backed diligence define my approach to achieving success.