Marc Trimble

Digital Marketing Executive with over 20 years of experience in performance-based digital marketing. My expertise spans online strategy, planning and execution, Google Adwords, Bing Ads, Amazon FBA, Amazon ads, SEO, Facebook, enterprise e-commerce operations and management, email marketing, Google Analytics, real-time dashboards and marketing automation.

I have a proven track record of generating significant revenue and ROI through strategic planning and execution for high-profile clients like Comcast, Protolabs, Peterbuilt Parts, and Thermo Fisher.

I have successfully led global SEO/PPC strategies, managed substantial 7-figure digital advertising budgets, and developed comprehensive digital marketing campaigns that have significantly increased traffic, lead generation, and sales.

20+ Years of Digital Marketing Experience

• Led the strategy, planning and execution that generated $17.4m in revenue representing a 37x ROI on $480k ad spend across 69 DMAs and 14 categories for the largest cable television provider in the country. (Comcast owned https://www.effectv.com)
• Led the team on website process, Business Requirement Document (BRD) and site architecture and subsequent lead generation campaigns (SEM, Facebook, Linkedin, programmatic media buys) resulting in 3,000+ leads (See above - $17.4 million in revenue on $500k budget.)
• Planned and executed global SEO/PPC strategy and execution at Protolabs. Increased lead generation by 20% YOY and lowered CPA by 40%. Increased EMEA lead generation by 50% YOY.
• Planned and executed 7-figure global PPC spend spanning 3 continents and 7 languages, achieving 14X ROAS.
• Executed SEO strategy and tactics that increased organic traffic by 90% and conversions by 20% in under 18 months for global ecommerce platform.
• Led website build, website architecture, online strategy, SEO, and execution that increased e-commerce revenues from $72K/yr to $1.2m/yr in less than 11 months for PeterbiltParts.com
• Led strategy, design and execution of marketing automation campaigns via Pardot for global software company.
• Developed overall strategy, tactics and delivery platforms for a digital multi-platform international workforce.
• Defined, implemented and managed internal and external digital policies, production processes and workflows.
• Managed teams of employees, contractors and interns.
• Generated 35x growth in sales within 11 months for national truck parts site. (Peterbuiltparts.com)