Marcus Gordon, MBA, is a thought leader in healthcare marketing communications and is currently a Vice President of Digital Health at Edelman, the world's largest, privately held communications firm. He is a co-author in several industry resource publications including the "mHIMSS RoadMap" on mobile health and the "SHSMD Emerging Media Handbook". he speaks frequently at global industyr events, including Connected Health Asia ('13), HIMSS ('12) and SHSMD ('11). He is a blogger for the Atlanta Journal-Constitution (@healthflock) as a healthcare expert. Marcus has led marketing communications teams for publicly traded hosptials systems and non-profit healthcare systems. He introduced digital patient acqusition campaigns with targeted search and conversion page optimization strategies for key service areas. Marcus received his BA from Emory University and his MBA with a concentration in Marketing from the J. Mack Robinson College of Business at Georgia State University.