Margaret Paul

I wear two very different hats for work, but both are about PEOPLE. What they love, what they hate, what drives them, and what gets in their way. I'm endlessly curious about what people want, don't want, and how they choose.

As a QUALITATIVE CONSUMER RESEARCHER, I help clients get closer to their consumers, most often face-to-face. This upclose encounter with CONSUMERS provides rich learning and valuable input into next steps - new products/packaging, communication of messages, creation of brand image and personality. It's all about making a meaningful connection with consumers and building their trust and loyalty over the long haul.

As a LIFE + WELLNESS COACH, I help clients get closer to their own values, vision and passion. It is an upclose encounter with the SELF that yeilds rich learning and leads to transformation of a powerful kind. Through coaching, my clients find new and fulfilling ways of DOING and BEING in the world. It is a whole-person approach that encourages people to DREAM bigger and DARE more.