Margo Siewert
Miami, FL
WORK HISTORY:
VP, Client Services/Business Development, IGT Media Holdings, Inc. -Present
Director, Client Services, IGT Media Holdings, Inc.
5/2008-3/2014 Industry: Advertising/Media
- Primary functions include facilitation and management of client initiatives including media planning, promotion, and vendor selection.
- Oversee such accounts as Pollo Tropical (90+ corporate owned quick service restaurant chain), Buffets, Inc. (340+ locations family dining chain), The Miami Herald, Coconut Grove Business Improvement District, and over 1,000 independent restaurants throughout New York and South Florida.
- Responsibilities also include development of new business including prospect client solicitation, new client media schedule development and execution
- Assisted with acquisition of new accounts in 2012 totaling $1.5MM+ in new contracts
- Became expert on trademarked business concept that generated new sales for advertising clients.
Director, Client Services, Primecard, Inc.
- 6/2009-Present Industry: Business Service: Private Label Charge Card(Privately Held: 18 employees)
- Responsible for overseeing marketing materials to 100,000 cardholders in South Florida and NY Metro Area.
- Facilitate new merchant and cardholder acquisition programs.
- Continually develop forward-thinking solutions for existing and prospective clients and ensure timely and accurate execution of all initiatives.
- Oversee 12 regional sales executives and facilitate new merchant procurement, and existing merchant support.