Maria Mandel

Maria is currently Vice President Marketing & Media Innovation at AT&T;'s Advanced Ad Solutions (AAS). She is a member of the executive team charged with building new advertising offerings across AT&T;’s mobile, IPTV, targeted online display and search platforms. Prior to joining AT&T;, Maria was Senior Partner, Executive Director of Digital Innovation at Ogilvy and Founder of the NA Digital Lab. She consulted across the Ogilvy group of agencies on emerging communication platforms such as mobile marketing, gaming, digital out-of-home, social media and advanced TV. She is a digital native with over 15 yrs. of digital marketing experience having run digital groups at Draftfcb, LoweWorldwide and Ammirati Puris Lintas. She was also a brand manager at Kraft Foods. Maria is the North American Chair of the Mobile Marketing Association (MMA) as well a founding member of the AAAA's Mobile Committee. She is also on the ECHO Board of Governors at the DMA and a judge for IAB’s MIXX Awards. She has received over thirty-five industry awards including three Echo awards and seven Caples. She has been featured in many leading industry publications and contributed to a number of trade journals and publications. She is a graduate of the University of Pennsylvania's Wharton Business School. Maria is an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in digital marketing.