Marian Kessler

I'm a Digital Marketing Team Lead with a strong focus on performance, digital platforms, and data-driven growth. Over the past years, I have led digital strategy and performance marketing initiatives, combining strategic planning with hands-on execution across multiple channels as well as leading and developing teams.

My work focuses on developing and optimizing digital ecosystems including websites, landing pages, and performance marketing, as well as customer journey optimization. I have a strong track record in building and scaling digital touchpoints including SEO-driven content and landing pages generating significant organic traffic.

In my current role, I lead digital marketing activities across wienerberger Austria and Pipelife Austria and manage a team of 3. I also drive digitalization initiatives and contribute to AI-related solutions, with an emphasis on continuously improving digital marketing performance.

I combine strategic thinking with a hands-on mindset and a strong focus on performance, user experience and measurable business impact.